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APPLE RED WEDGE

The "Red apple wedge," the best in Europe and worldwide, will be promoted throughout the Northwest of the country pending the coveted mark "PGI"

CHAMBER OF COMMERCE OF THE PROJECT WILL BE ADVERTISED WITH POSTERS TO ADDRESS CONSUMERS IN STORES MEMBERS

"The great red of the Granda". This the credential with which the "Red Apple Cuneo" addresses the campaign, orchestrated by the Chamber of Commerce with the support of the regional, provincial and Assortofrutta. Watch the video cuneocronaca.tv.

The initiative, presented in the main hall chamber, it is not the first edition. It was already proposed in the past, since 2005. He continued, meanwhile, the new bureaucratic procedures for the acquisition of the PGI, the prestigious brand of protection. For his part, the "red" in Cuneo has the prerogative to be the best kind of apple, not only in Europe but also worldwide, for organoleptic and coloring. Elsewhere, the product does not benefit from the strong temperature between daytime and nighttime, as in Granda. The only exception is the state of Washington with a much less well-established tradition of our local one. "The close collaboration between Regional Research Center (CRES), an agency 4 A Coldiretti that coordinates technical assistance coordinated dall'Onafrut tasters and experts - say the technicians - have meant that they could be identified varieties with optimal characteristics, better suited to the climatic conditions of the territory. " In particular, it is on account of Gala, the early summer when the harvest is already finished, the Red Delicious, very popular in south tropical and tropical countries, the Braeburn, targeting the domestic market and the Fuji, characterized by an extraordinary balance of taste / perfume. L'operazione promozionale “Mela rossa Cuneo” guarda all'area dell'Italia nord occidentale, con ricerca della filiera breve tra produttore e consumatore. All'operazione aderiscono le organizzazioni dei consumatori, i produttori associati, alcuni grossisti, la rete dei negozi specializzati facenti capo a Confcommercio e le catene della grande distribuzione con punti vendita in Piemonte, Lombardia e Liguria. In particolare, ad oggi, hanno già formalizzato l’adesione al progetto Carrefour, Coop Nord Ovest, Dimar, Nord di Conad e il Gigante. Altre adesioni potranno giungere nei prossimi mesi in quanto l'avvio della campagna sarà personalizzato a seconda delle esigenze commerciali degli operatori. I frutti will be proposed in trunks of 3 pounds white cardboard, with the logo of the Consortium Cuneo Red Apple, or in bulk quantities, with stickers on individual songs. Characteristics of production in 2009 are outstanding, favored by hot dry summer and recent rains september. In the provinces, the production of red apples is approaching one million tons. This trend is positive, and reclamation of areas in the past for other varieties, including Golden Delicious. In presenting the project, which will be advertised through posters and leaflets to help consumers to identify the participating stores, President of the Chamber of Commerce pointed out that "the excellence of the earth Cuneo deserve attention and commitment to use". "We have products that are not available anywhere else with the same characteristics. - Added - We should make them known, to facilitate the distribution phase, in order to pay producers for their outstanding professional skills and to enable end users to access the voices of our horticulture, even in the name of the recent trends to look for what is insured km to zero, that mature within walking distance of where the customer. The red apple can give us great satisfaction even in distant lands, in countries where its flavor and attractive appearance already have guaranteed interest and applause. Hence the commitment to that PGI ufficializzerà unique requirements. " TAKEN FROM CUNEOCRONACA